![]() ![]() We believe that Halo Top fits in as one of those healthy food products created as an alternative to traditional ice-cream which is now viewed in a negative light by calorie conscious consumers. (Health) This has led to a number of healthy food products being created and marketed to Spaniards to meet the new demand for healthy diets. In recent years, there has been an overwhelming increase in health and sustainability awareness among Spaniards. This ability comes from its high-protein, low-calorie contents which help create the “Guilt free” Ice-cream image (Dua). Furthermore, what sets Halo Top apart is its ability to appeal to health conscious consumers. This strategy clearly targets millennials. Halo Top’s success stems from its well orchestrated marketing strategy which involves the use of social media (particularly Instagram), partnerships, influencer endorsements, and word of mouth. Halo Top in Spain will seek to target the same demographic that it targets in the United States. ![]() In addition, its increasing popularity is quickly spreading to other markets, such as Australia, Mexico, Singapore, and the United Kingdom, encouraging us to believe that Halo Top would sell well in Spain (Halo Top). With a popular product and effective rhetoric, Halo Top is projected to make a record breaking sales year in 2018. Halo Top claims its secret weapon is organic stevia, an alternative sweetener that comes from a plant in Paraguay (Halo Top), making their ice cream a healthy option for diet conscious consumers (Time Staff). With creative flavors like “toasted coconut” and “mochi green tea”, Halo Top has created a loyal consumer following in America, becoming the best-selling pint of ice cream in 2017 (Business Wire) and increasing sales by 2,500% in the same year (Time Staff). They offer 17 dairy and dairy-free options to appeal to a wider audience. Halo Top takes pride in providing delicious ice cream while only having a third of the calories and more protein than trailing brands Häagan-Dazs and Ben & Jerry’s (Halo Top). It’s an ice cream company that sells by the pint, guaranteeing a maximum of 360 calories at a retail price of $5. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.Halo Top ice cream, better known as “guilt-free” ice cream by CEO Justin Woolverton, is the trendiest brand of ice cream to hit the American market since 2012 (Time Staff). You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. ![]() For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. ![]()
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